價格：免費
更新日期：2019-02-08
檔案大小：4.0M
目前版本：1.2
版本需求：Android 4.0.3 以上版本
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Simple and clean notes for management of sale promotion and advertising. It almost contain all important topics which are given below unit wise :
Unit – I. Introduction
Concept of advertising
Scope of advertising
Objectives of advertising
Functions of Advertising
Role of advertising in marketing mix
Process of Advertising
Legal ethical and social aspect of advertising
Unit - II. Pre-Launch Advertising Decision Edit
Determination of target audience
Advertising media and their choice
Advertising measures
Layout of advertisement and advertising appeal
Advertising copy
Unit - III. Promotional Management Edit
Advertising department
Role of advertising agencies and their selection
Advertising budget
Evaluation of Advertising effectiveness
Unit - IV. Personal Selling
Meaning and Importance of personal settling
Difference between personal selling, Advertising and sales promotion
Methods and procedure of personal selling
UNIT - V. Sales Management
Concept of sales management
Objectives and Functions of sales management
Sales Organization
Management of sales force and Sales force objectives
Sales force recruitment, selection, training, compensation and evaluation